Head of Marketing

Sam McClure
Los Angeles

Background:

 

About Fanimal

 

Fanimal is a seed-stage ticket marketplace and experience platform based in Venice, CA. We have >$5B in ticket supply (90% of StubHub’s inventory), and we sell these tickets with two key differentiators: First, we don’t charge fees. Instead, we use a small up-front markup to keep prices low & transparent.  Second, we invented Fanimal Groups, which revolutionize the coordination of ticket purchases among friends. Groups of 30 and 40 drove viral growth and six-figure monthly revenue pre-COVID. We are expecting a resurgence starting in Q1 2021 as early birds buy tickets for summer & fall 2021. Our mission is to “enable extraordinary experiences,” and we aim to do this by first fixing the broken ticketing industry, and then changing the way people coordinate all kinds of social experiences.  

 

The Role

 

As Fanimal’s first full-time marketing hire, you will be largely responsible for the ideation & execution of our go-to-market efforts. You will work directly with the founders to efficiently acquire customers and build our brand through our already-proven-effective channel, the college campus ambassador program, as well as other, unproven channels. Your job is to help deliver massive company growth during the biggest boom in the history of the live events industry.

 

Diversity & Inclusion:

 

We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences, and we are committed to diversity as we grow the team. We encourage people from all backgrounds to apply.

  



Responsibilities:

 

Campus Ambassador Program (40%)

  • Overview: Help scale and optimize our primary marketing channel
    • Recruit campus ambassadors via various channels
    • Successfully manage ambassadors as they deliver on their growth and content goals
    • Ideate and execute unique promotions (e.g., social media campaigns using ambassador accounts) 

 

Digital Marketing (50%)

  • Overview: Lead all digital marketing. Goals: Growth ($), Growth (brand), Strategy
    • Instagram: 
      • End-to-end management of our Instagram accounts, everything from content acquisition and generation to engagement and conversion  
      • Help run paid influencer campaigns
    • Google / Facebook: 
      • Run small / experimental paid ad campaigns.  We expect this to be a small portion of our marketing spend, but non-zero.  
      • Optimize our presence on these channels via unpaid means; SEO, manage our company Facebook page, etc.
    • Other Digital Channels: 
      • Experiment / build our presence on other digital marketing channels.  These channels might include: Twitter, Snapchat, TikTok, Blogs, Podcasts, Partnerships
    • Online Reputation:
      • Help us build and manage our online reputation, including: Customer reviews, company LinkedIn page, etc.

 

Everything else / “Being a team player” (10%)

  • Overview: Anything and everything else you can do to help increase the value of Fanimal. We estimate that work outside of the responsibilities stated above will comprise about 10% of your time, but it could be a little more or less than this, subject to the discretion of the founders. 
  • Specifics (likely includes):
    • Customer service
    • Input on product
    • PR
    • Ad-hoc tasks

Qualifications:

Must Have:

  • Deep experience (2-5 years) managing both paid and unpaid efforts on a variety of digital marketing channels, especially Instagram.  
  • Experience performing analytics on marketing efforts (i.e., Google Analytics)
  • Excellent interpersonal and communication skills, both verbal and written
  • Experience creating / acquiring content
  • Extroverted, driven, collaborative, and excited by the challenge of joining an early team
 

Nice to Have:

  • Deep experience with college campus / on the ground / community-based marketing efforts
  • Deep experience with paid influencer marketing
  • Deep experience with traditional paid marketing (Google, Facebook, etc.)
  • Deep experience creating / acquiring content
  • Experience developing and managing brand partnerships
  • Deep passion for live events

Logistics:

  • Target start date: ~3/1
  • Based in Los Angeles or willing to relocate
  • We are reviewing applications and will send out invitations to interview by February 1st.  


Compensation:

  • Salary: Competitive
  • Equity: Competitive
  • Benefits - same as founders (incl. medical)