Director, Ad Product Marketing

Vevo
New York City

Vevo is the world’s largest all-premium music video provider, offering artists a global platform with enormous scale through its distribution partners. Vevo connects artists with their audience globally via music videos and original content, working directly with them to find unique ways to bring their music to life visually. Vevo also works with emerging artists, providing them with a platform of global scale and reach, to find and grow their audience. Reaching 26 billion monthly views globally, Vevo has over 450,000 music videos in its catalogue.



The Director of Ad Product Marketing will lead the development of marketing and monetization strategies that leverage the value of Vevo’s content and scale in order to drive ongoing revenue growth. Reporting into the VP of Media and Distribution Marketing, you will own the global ad product roadmap and be responsible for the positioning, collateral and revenue associated with Vevo’s suite of ad products and sales packages. As a leader on the global B2B marketing team, you must be well versed in the ideation, packaging, execution and analysis of video advertising products.

As a member of our team, you will:

    • Understand current market trends and the marketer’s dilemma in order to position Vevo as a resource to solve clients’ business needs
    • Work cross functionally to build new sales opportunities, articulate their value to the sales team and clients, and track/measure success against revenue goals
    • Tailor ad products to international markets
    • Develop media mix strategies that support margin driving revenue through execution of various ad products
    • Collaborate with Sales Leadership to understand revenue blockers and provide solutions 
    • Coordinate with Sales as needed to ideate and pitch the optimal product mix for sizable revenue opportunities
    • Oversee the packaging and revenue of Vevo’s sponsorships and editorial opportunities including Vevo Premieres 
    • Manage, coordinate and develop a team of ad product marketers 

The ideal candidate will:

    • Have a strong understanding of the Television and Digital Video advertising industry
    • Have experience with packaging video media 
    • Demonstrate excellent communication skills, both written and through visual presentations
    • Be able to pair creativity with strategy that leads to tangible execution 
    • Be familiar with international markets, specifically the UK, Australia, Canada and Mexico
    • Be self-motivated to exceed expectations on an individual and team level
    • Have strong interpersonal skills and the ability to influence others in order to achieve common goals 
    • Demonstrate leadership, not just management 

Requirements:

    • 5-7 years experience in ad product or sales marketing with time spent at a TV network, CTV platform, OTT provider or FAST service 
    • Master of Powerpoint (photoshop and other Adobe programs a plus)
    • Experience managing the work and career growth of direct reports 

Interested? Great! You might like to know:

    • We're a fun, energetic, and tight knit team
    • We really enjoy music and technology
    • We have excellent compensation and benefits packages
    • We have premier access to music content and new releases of original media content
    • We love to give away concert tickets to live music - not to mention live Vevo-produced musical performances
    • We offer a 401k match

Vevo considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age, disability, genetic information, veteran status, or any other legally protected status under local, state, or federal law.